Case Studies in Crisis Communication:International Perspectives on Hits and Misses

危机传播的案例研究:以国际视角看待成功和失败

劳动经济学

原   价:
832.00
售   价:
624.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年03月19日
装      帧
平装
ISBN
9780415889902
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页      码
584
开      本
7 x 10
语      种
英文
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图书简介
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions,  justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.
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