图书简介

Contents: Foreword; Preface; Once rivals, now partners: why?; Learning from the past, looking at the present: first the facts; Once rivals, now partners: how?; Landed or stranded – are alliance customers happy?; Allied and profitable, or miserably entangled?; Learning from the past, looking to the future: success stories; Not always a happy ending; ’The road not taken’: further along the alliance or the merger path?; References; Index.

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